One of the things you're going to hear in the blogging & online business world over and over again is that you need to be on Pinterest.
Pinterest isn’t just an easy way to plan a wedding or find crafts for birthday parties - it’s actually one of the top ways to grow your traffic, email list, and income!
Your profile is the first thing you should set up when you start using Pinterest or the first thing you should tackle if you’re doing an audit of your account. It is the face of your biz on Pinterest and having it filled out and in peak condition is important to make sure you’re reaching your ideal audience.
If you’re new to Pinterest or just need to do a refresh on your profile, here are the 7 steps you need to follow to rock your Pinterest profile.
Step 1: Sign up for a business account OR convert your personal account
It may seem obvious, but this is the most important step. In order to function as a business on Pinterest, you MUST have a business account (it’s in Pinterest’s Terms & Conditions!).
You have two choices here:
1 - Start from scratch and open up a brand new account
For this step, you’ll need a separate email address. You probably already have an email address for your business, so use that one! I won’t walk you through the basics of signing up, but it’s pretty straightforward ;)
2 - Convert your own personal account to a business account
This option has both pros and cons. While you might get to reap the benefits of having established followers and boards, you’re also going to have to deal with making most of your boards private (your Travel blog audience probably isn’t doing too much pinning about knitting dog sweaters ;) ), and the fact that many of your followers may not be your ideal audience.
Converting an account is also pretty simple. You’ll want to head over to the Pinterest for Business page, click on “sign up” in the top right-hand corner, and then click on the red “Switch to a Business” button in the popup.
There! Now you have a business account.
Step 2: Your Username
This will become your “url” on Pinterest - for example, my username is afroesesolutions, so when you visit my Pinterest profile, the URL is http://www.pinterest.ca/afroesesolutions.
You have 15 characters to work with here, so if your business or blog name is longer than that, you’ll have to get a little creative. You could use your name (eg. alexandrafroese), or come up with a shorter version of your business name, like I did.
Step 3: Your Business Name
Your Business Name is the name that displays in bold at the top of your profile. Pinterest allows you 38 characters for this space - use them! To maximize your business name, make sure you use these 3 key elements:
Your blog’s name
Your personal name
As an example, let’s take a look at one of my favourite Pinterest bloggers, Krista Dickson of Blogging Beautifully.
She has her business name laid out perfectly. She has her personal name (dotted underline), her blog name (wavy underline), and related keywords (zigzag underline). This will maximize the potential of her profile showing up in searches.
Step 4: Your Profile Photo
For your profile photo, you’ll most likely want to use a friendly photo of yourself or your brand’s logo. Generally speaking, you’ll want to use a photo of yourself. It adds that little personal touch and helps users connect with you as a person. But that’s not a hard rule, and feel free to use your logo if you prefer!
Step 5: A descriptive bio
Your bio has room for 160 characters, so make it short and sweet. Now is not the time to get cutesy - unlike Instagram, where emojis and silly descriptors like “Starbucks addict” are common. Keep it to these 3 elements:
1: Who you are
2: What you do
3: Who you do it for
If you have space, include your CTA (Call To Action) at the end.
BONUS TIP: You can include your location in your account settings - this adds a personal connection with your readers. If you’re uncomfortable with advertising where you live, you can simply put your state/province and country, or even just your country. Because I live in a small town, I just use my province and country.
Step 6: Link and Verify Your Website
This step is important. In order to enable Rich Pins (the next step), you need a verified website. It’s a very simple process:
Head to your account settings page
Click on “confirm website”
Copy and paste the meta tag into the <head> section of your website code
Click on “finish”
If you need more detailed instructions, check out this page for more in-depth instructions for Wordpress sites.
Unfortunately, this is not an option for Etsy shop owners.
Step 7: Enable Rich Pins
Once your website has been verified, you can enable Rich Pins. I won’t go too in-depth here, but I have a blog post on how to enable Rich Pins for Wordpress right here https://www.alexandrafroese.com/blog/how-to-enable-rich-pins
Rich Pins are a must-have for business accounts, so make sure you don’t skip this step!
If you follow all of these steps, your profile will be looking great in no time!
Once your profile has been set up, it's the perfect time to start optimizing it with keywords! Check out my post for the low-down on using keywords on Pinterest.