Pinterest is a search engine that runs on SEO just like Google. Having the right keywords is crucial to ensuring that your target audience finds (and pins!) your content.
What Are Keywords?
Keywords are what Pinterest uses to categorize and find content when typed into the search bar. For example, let’s pretend you’re looking for some help with your social media. You might type in something like “Instagram tips” into the search bar. Pinterest then pulls up all the pins with those keywords (plus other related keywords) and shows them to you. THIS is why keywords are so crucial - without keywords (or with the wrong keywords), your target audience won’t see any of your posts.
Keywords aren’t some magic potion that will make all of your pins go viral - but they are key (ha!) in getting your pins found in a search.
You also want to make sure that you use keywords that are *actually* related to your topic. There used to be advice saying you should use as many keywords as you can from a variety of topics. DO NOT DO THIS. Use your keywords wisely - be strategic!
You want your target audience to be able to find your posts, engage, and (hopefully) join your email list! You don’t want your posts to show up when Aunt Margie’s searching for knitting patterns - that won’t get you anywhere.
How Do I Find Keywords?
So now that you know what keywords are and why you need them, let’s talk about how you find keywords.
Finding good keywords for your pins is a fairly simple process. The best way to do this is to follow these steps:
1) Choose a word or phrase that’s related to your topic
Pretend you’re a member of your target audience, and think about what you might search in order to find your post. So let’s say you have a great post on growing your Instagram following - a great keyword for that post would be “Instagram”.
2) Type that word into the Pinterest search bar
3) Check out the suggestions that come up.
In the rectangular boxes beneath the search bar, you’ll see more words. These are just like Google’s “suggested search” - they’re terms that people commonly search for along with your chosen keyword. The popularity of those terms runs from left (most popular) to right (least popular)
4) Spend a few minutes clicking on the suggested terms.
This will bring up a new set of suggested terms. Just try not to get too sidetracked! ;)
5) Write down your top 5-10 results.
These are your keywords!
Where Do I Put Keywords?
Now that you’ve got your list of keywords, it’s time to put them to good use!
There are 6 places you need to put keywords in your Pinterest account:
1 - Your Business Name (make sure you have a Pinterest Business account!)
2 - Your Bio
3) Your Board Titles
4) Your Board Descriptions
5) Your Pin Descriptions
When putting keywords in your pin descriptions, use simple keywords. With the recent changes Pinterest has made, users really only see 80 characters now. Be brief and straight to the point. This means that you no longer have to write the long, structured pin descriptions. Pinterest, unlike Google, does not penalize you for this.
For example, your pin descriptions may look like this:
How to Grow Your Instagram Followers | Instagram Tips | Instagram Marketing | Instagram for Business | Social Media Tips
You don’t *have* to change up the way you write descriptions if you don’t want to. You are not limited to those 80 characters - in fact, I think pin descriptions can be something like 500 characters long. As long as you have your keywords, you’re golden.
(Note: This does not mean you should fill your description to bursting with 50 keywords. Stick to 3-5!)
6) Your Blog Post Titles
It’s go time! Head on over to your Pinterest account and get keywording. Remember, you won’t always see results right away, but as long as you keep on with these methods, your account should be moving up in the Pinterest search results!
Having trouble finding your keywords?
Let's brainstorm together. My Pinterest Makeover packages include a customized keyword strategy!