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One of my favorite things about using Pinterest to market a business online is that it’s free - and, unlike the free version of most things, it works really well.
But sometimes, you just need to give your content that extra oomph to get it in front of your audience - and that’s where Promoted Pins come in.
Promoted Pins are Pinterest’s version of paid ads, used to bring attention to what your business has to offer. There are four different options for Promoted Pins that you can choose from:
Traffic campaigns are meant to do exactly what their name implies - drive traffic to your website or offer. This is a great way to make sales or generate leads quickly.
Awareness campaigns build brand awareness. They’re intended to increase your reach and give your pins greater visibility.
App ads are useful if you have software that requires an app. These campaigns will help you drive installs of your app.
Video Ads are pretty new to the platform but are quickly gaining popularity! If video is something you use in your business, this is a great opportunity to put some ad spend behind your content.
Regardless of the type of ad you choose, Promoted Pins will help get your content in front of the people who are looking for you. Unlike ads on other platforms, the results you get from Promoted Pins last long past the end of your spending. While Facebook Ad’s reach ends the second your $$ does, repins generated by a paid pin campaign can live on for weeks, months, and even years!
With their budget-friendly customizable ad-spend and the easy-to-learn interface, Promoted Pins are a great option even for advertising newbies.
If you’re anything like I was, simply the idea of paid advertising is enough to make you hyperventilate.
I didn’t understand Promoted Pins - I had no idea where to even start!
Like me, you might be wondering how can YOU get started with Promoted Pins? Who can help? (Trust me, you don’t want to go it alone!)
Allow me to introduce my Pinterest Secret Weapon
Monica Froese of Redefining Mom is known across the blogosphere for her spot-on, foolproof approach to Promoted Pins. And, for a very limited time, she’s opening up her Pin Practical Promotions course to my readers!
In this course, you’ll learn:
EXACTLY how to set up your Promoted Pin campaigns the right way
How to strategize your campaigns so you don’t waste money
Detailed examples of how to set up successful Promoted Pin funnels
How to target the right people for your campaign, based on your objectives
How to optimize your website for conversions, including advanced training on installing the right codes in the right places
A detailed breakdown of how to read those (not so) scary analytics reports and use them to your advantage
PLUS, you’ll get access to the super-secret incubator Facebook group only for course students! That means you’ll have my eyes on your campaigns too!
Getting excited?? Me too!
Head over here to grab your spot and start getting REAL measurable results with the Pin Practical Promotions Course!
I want to help you make the best possible decision about investing in Pin Practical Promotions, so that's why I asked Monica, the creator of Pin Practical Promotions, to put together the most frequently asked questions to help you decide.
Here it is:
IS PIN PRACTICAL PROMOTIONS RIGHT FOR ME?
Pin Practical Promotions is not an intro course into Pinterest marketing (if you're looking for a course on setting up your Pinterest strategy, check out Pin Practical Masterclass).
Pin Practical Promotions is for serious bloggers, e-commerce shop owners, and small business owners who are looking to take their Pinterest presence to the next level.
The strategies you'll find inside the course work for bloggers, digital and physical product creators, and service-based businesses.
This course gives you strategy, funnels, tactical step-by-steps you need to run successful promoted pin campaigns AND teaches you how to analyze the data for better results. Businesses with a small or large advertising budget with benefit from taking this course. Monica’s methods teach you how to get results at a low cost. The bigger the budget, the more you'll be able to scale. If you have a small budget, you'll benefit from maximizing your ad dollars!
DOES THIS LOW-COST METHOD FOR RUNNING PROMOTED PINS REALLY WORK FOR DIFFERENT NICHES?
This method really works. Monica can’t guarantee results, but she can show you real results for herself, clients, and hundreds of students.
Heather's target market is the overwhelmed mom. Ruth's target market is healthy living and new essential oils users. Kara helps bloggers DIY their own graphics. Amber helps parents write books and Kristen is a gardening blogger.
Inside the course, you'll have access to several different case studies so you can learn from other's experiences in different niches. Current students rave about the case studies. They learn from each other's successes and failures!
WHAT'S INCLUDED WITH PIN PRACTICAL PROMOTIONS?
You'll get access to all 6 modules of the course, including Q&A recordings, case studies, and an exclusive members-only Facebook group.
There are many bonuses to help enhance your learning experience such as a 16-page beautiful Pin Practical Promotions workbook, a 40+ page Pin Practical Promotions Primer eBook, a promoted pins funnel tracking spreadsheet, 10 done-for-you Pinterest Canva templates, and much more!
CLICK HERE TO SEE EVERYTHING INCLUDED INSIDE PIN PRACTICAL PROMOTIONS
HOW LONG WILL IT TAKE ME TO FINISH AND IMPLEMENT PIN PRACTICAL PROMOTIONS?
This is a great question!
Several students report that they make their way through modules 1-4 in 2-3 hours. This will bring you through setting up your website for promoted pins, determining your strategy, mapping out your first campaign, and setting up your first campaign inside of the promoted pins dashboard.
Module 5 dives into setting up your reports to analyze your campaign performance and how to optimize your campaign once it's been running for several days. This module will most likely take 30-45 minutes the first time you work your way through it.
Most students spend one weekend diving into the course and getting their first campaigns set up. Some even report it's fun to do! I certainly think so. :)
IS THIS OVERLY COMPLICATED? I HATE TECH AND DATA!
One of the reasons Monica created Pin Practical Promotions is because she knows technical details (like inserting code on your website) and analyzing data can be super overwhelming.
Her background is in marketing data and analytics and she truly loves data.
Her super power is breaking down data in an easy-to-understand manner for you!
You do not need a degree in math to figure this out. She takes you step-by-step and shows you exactly where to find and place code on your website and how to analyze your results using shortcuts.
Plus, if you end up stumped, that's why there is a course Facebook group so you can get help!
I hope that answered all your questions! If not, head on over to the Pin Practical Promotions page here to read more.
If you’re sick of throwing money at your pins without a strategy, or if you’re too scared to even try at all, Pin Practical Promotions is the right course for you.