With Boardbooster shutting down earlier this year, Tailwind’s popularity has skyrocketed - and with good reason! Tailwind has been around for a while but has been steadily improving in the past short while. I explain more about Tailwind in my post here.
One of my favorite features (and in my opinion, one of the best features) of Tailwind is their Tribes feature.
Not only do Tribes streamline the pin sharing process, but they’re also easier to use and make it simpler to monitor your reach than it can be with group boards.
What Are Tailwind Tribes?
A Tailwind Tribe is a community or space made up of bloggers or online business owners who have something in common, whether that’s their niche (food bloggers, online course creators, mom bloggers) or something else (female entrepreneurs, Chicago-area bloggers).
Much like Group Boards, you share your content to the Tribe for others to share on their own boards. You can also use the Tribe to find relevant content to share to your own boards, making your Pinterest scheduling a breeze.
Why Are They Beneficial?
The best part about Tribes is that because they’re grouped based on something you have in common with other Pinners, the content inside is going to be tailor-made for your audience!
They also give your pins the potential to be seen by a wider audience. Your tribe mates will be sharing your pins to their own boards (and you share theirs), which is essentially free advertising. Unlike group boards, the traffic you get from these shares is easily traceable - each Tribe has stats that show you which of your pins have been shared, who shared them, and where they were shared. You can also see a total of how many shares and repins your pins have gotten, as well as an estimate of their reach.
So, How Do I Use Tribes?
1) First, you need a Tailwind account.
2) Once you have your Tailwind account set up and ready to go, head over to the Tribes section and find some Tribes in your niche.
Once you’ve clicked on the TRIBES section in your Tailwind dashboard, it’ll bring you to your tribes dashboard.
From there, click on Find a Tribe.
From here, you can search by keyword or by clicking on one of the categories below. Depending on how many Tribes you have available (it’s typically 5 unless you’ve purchased a Power Up - which we’ll talk about yet!), you’ll have 5 “Open Tribe Requests.” This means that you can send up to 5 requests to join various Tribes.
Now, not all Tribes are “Request to Join.” Much like Facebook groups, some Tribes are just open, and anyone can join them.
I tend to have better luck with Tribes that have to approve members, but it all depends on your niche!
Another way to find Tribes to join is by asking around in your other online communities. Many Facebook groups have their own Tribe, and often bloggers will have their own Tribes as well.
If you pin blogging advice or social media tips, head over to join my Tribe here!
If you’re REALLY feeling adventurous, you can try starting your own Tribe!
3) Once you’ve joined or been accepted to a Tribe, you’ll be able to see each Tribe’s dashboard.
First, we’ll talk about the bar across the top. Here, you see the words ALL, NEW, YOURS, SHARED, and SKIPPED - each followed by a number.
ALL shows you everything added to the Tribe since the beginning.
NEW will show you all the content added since you last visited the Tribe.
YOURS is all of the content you’ve submitted to the Tribe since you joined.
SHARED is a grouping of all of the pins you’ve shared from the Tribe itself.
and lastly, SKIPPED will show you all of the pins you’ve “skipped,” or hidden from view.
“Skipping” a pin is done by hovering over the image in your Tribe feed, and clicking the little icon that looks like an eye with a slash through it.
This can be useful for pins that just don’t fit your niche, aesthetic, or that you just don’t want to pin for whatever reason.
Nobody will know if you hid/skipped their pin - it’s purely a convenience feature for you.
On the left-hand side of the screen, you’ll see an information area with the name of the tribe, and various information about the tribe.
There’s an “About” section, which outlines the purpose of the Tribe and gives some insight towards what type of pins you’ll find, with the Tribe visibility settings and categories/tags below.
Clicking on the 3 vertical dots in the top corner will bring up a small menu, where you can choose to leave the Tribe if you want.
Below that, you’ll find the Tribe rules. These are usually pretty simple, and will often include the number of times you’re allowed to submit pins each day, whether or not the Tribe allows duplicates, and some other housekeeping tips (like no spamming, etc.).
Moving lower, you’ll see a bunch of numbers.
The Tribe Overview counts the combined engagement for all members of the group. The numbers here mean that pins have been shared from this Tribe 121,000 times, resulting in 65,000 repins on Pinterest.
Below that, you’ll see your own customized results.
Here, it shows that my content has been shared from the Tribe 126 times, resulting in 55 repins on Pinterest, and reaching an average of 795,600 people.
These numbers can be very valuable - they’ll tell you whether or not the Tribe is active and engaged with others content (vs. people just sharing their own pins and running away - much like what happens in Group Boards!), and will give you an insight into whether the Tribe is a good fit for your content.
Now if you keep scrolling down that sidebar, you’ll see a list of everyone in the Tribe with your name at the top.
Here you can see your activity meter (mine isn’t doing so great. Oops!), the number of pins you’ve shared to the Tribe, and then the number of pins you’ve shared from the Tribe. The background of the second number will change based on how your sharing ratio looks - if you keep the number of pins shared from the Tribe higher than the number of pins you’ve submitted, it’ll stay green. If you start submitting more pins than you’re sharing, it’ll turn red.
Beside the names of your Tribemates, you’ll only see one number. This number is how many pins they’ve submitted. You can also uncheck the checkbox next to their name, which will hide all of their submitted pins from your dashboard.
4) Now that you’ve joined a few Tribes, it’s time to add your content!
The easiest way to add your content into Tribes is through your scheduling page. Once you’ve uploaded your pin, added a description and updated the link, you can simply click the “Add to Tribes” button near the bottom of the pin draft.
Once you click “Add to Tribes”, a pop-up similar to this will come up.
Here it will list all of the Tribes that you’re a member of, and it will show your activity meter, the number of pins you’ve shared to that tribe, and the number of pins you’re shared from the Tribe.
The red warning symbol you see to the right is telling me that I’ve already submitted this pin to that Tribe. If you hover over the warning, it will tell you exactly when you shared that piece of content to that particular Tribe. This is super helpful - especially since most Tribes have rules about how often you can share content to a Tribe.
5) Now that you’ve added your content, you can peruse the other content in the Tribe and add it to your queue.
You can either go through the NEW tab to find new content submitted in your Tribe, or use the search bar to find specific content. Then schedule the pins the same way as always.
6) Make sure you’re following the rules!
As I mentioned before, each Tribe has its own rules. In order to keep yourself from getting kicked out of a Tribe, make sure you keep tabs on the rules!
Frequently Asked Questions
Here are a few of the questions I often get from friends or clients:
How do I know if a Tribe is working for me?
The best way to know if a Tribe is working is to look at the activity numbers along the sidebar, as well as the individual pin analytics within the YOURS tab. Now some pins will perform better than others, but if your pins are consistently getting low shares, it might be time to find a different Tribe.
Can I leave a Tribe if it’s not working out?
Of course! It’s very simple - just click on the 3 vertical dots in the top of the left sidebar inside the Tribe. A menu will come up allowing you to click on “leave Tribe”.
Can I add the same post to a Tribe multiple times?
This depends on the Tribe. Some have very strict rules and allow no duplicates, while some have a set time-frame after which you can add content again.
The PLUS plan of Tailwind includes 5 Tribes and 30 submissions. If you think you’ll use more than that, you can pay for something called a power-up.
Power-ups start at just under $8/month
As you can see, I’m currently using the Tribes Pro powerup. As many business owners do, I tend to neglect my own Pinterest and don’t use Tribes as much as I probably should for my own business!
Note: Each time you share a pin to a Tribe, it’s considered a “submission”. So if you share a post to 3 tribes, that counts as 3 submissions. 30 submissions may seem like enough, but if you’re in 5 Tribes, that’s only 6 pins to share each month!
Tailwind Tribes have been absolutely vital in growing both my own blog traffic and my clients’ blog traffic! I use them every day as I schedule out and discover new, good-quality content to share to my clients Pinterest boards.