Last time we covered the basics behind Pinterest - what it is, and what it can do for your marketing. This week, we’ll start to focus on how you can harness the powers of Pinterest to use for your own business.
Before we can really get into the nitty-gritty of Pinterest marketing, we have to set a solid foundation. Your profile is really the backbone of your Pinterest experience, and by making sure you start off strong, you really help your marketing get off on the right foot.
The First Step
First, make sure you have the right type of Pinterest account. According to Pinterest’s Terms of Service, if you’re going to be using Pinterest to market your own business, you need to have a business account.
There are two ways you can go about this:
Either you can convert an existing “personal” Pinterest account into a business account, or
You can create a brand new Business account from scratch
While I usually recommend creating a separate, brand new Business account, there are pros and cons to each. Ultimately it’s up to you!
Creating a new account means starting completely from scratch: boards, pins, followers, etc. But this isn’t always a bad thing - it means you can make sure that your account is “on brand” right from the beginning, and can give you a clearer picture in your analytics of what’s working for you.
If you choose to convert an existing personal account, you’ll need to change your existing unrelated boards into secret boards.
Make It Your Own
Once you’ve decided, you’ll need to choose your username (your URL on Pinterest), enter in your business name, upload a profile photo, and fill out your bio.
Keep it short and sweet - this isn’t Instagram, so avoid the cute jokes and emojis.
Next, you can claim your website, Instagram account, Etsy shop, and YouTube channel. Claiming your website involves a little bit of poking around in the back-end (header code) of your website - but don’t worry, it’s not hard.
Once you’ve claimed your website, you’re ready to set up Rich Pins. I won’t go too much into detail about Rich Pins here (I’ll save that for another post!), but basically, they’re turbo-charged pins. They include more dynamic, in-depth information about the content you’ve pinned, and allows you to have control over what information is “attached” to content others pin from your website.
Build Your Pinterest Presence
Once you have your account established, the next step is to create a few boards. Start with at least 5-10. Create boards that are relevant to your content, and helpful to your reader.
Once you have your boards created, start populating them with pins. Make sure you’re choosing pins that fit your board’s theme and are well-made. These pins are more likely to be re-pinned by others, boosting your "rank" in Pinterest's eyes - if Pinterest thinks you post good stuff, it's more likely to show your pins to other pinners.
When pinning your own content, it's important to make sure that your pins have well-made graphics, and your descriptions and titles need to have well-researched, good-quality keywords as well. These are pulled from your website or blog (as long as you have Rich Pins enabled).
Create A Community
The last step in setting up your profile is to start building up your audience or community.
Following other people (and boards) in your niche will give you a ton of relevant content to choose from in your feed, and some of these people may just follow you back.
There are also many Facebook groups that have a weekly "Social Media Follow" thread. Hop into those groups (on the appropriate days) and drop your Pinterest link along with a brief description of what type of things you pin. This is a great way to get a few new followers and find other accounts to follow.
Now that your profile is all set up, you’re ready to get out there and start pinning.
Any questions about setting up your profile? Drop them in the comments!