Affiliate Marketing is a big topic in the blogging world. Whether you’ve dived into the world of affiliate marketing and are already seeing the benefits or you’re just dipping your toes into the water, this post will help you navigate the world that is affiliate marketing on Pinterest.
What is Affiliate Marketing?
Affiliate marketing is when you recommend a product or service to your audience in exchange for compensation.
On Pinterest, you can create pins that link either directly to an affiliate link, or to a blog post roundup of links. These are called “affiliate pins”.
How does it work?
Once you’ve joined an affiliate program/network, you create a pin linking to that product/service, or to a blog post you wrote on the topic. Typically, if you’re promoting something like a course you took, you’d pin your direct affiliate link. If you’re wanting to do something like a roundup on the “Top 10 Christmas Presents for Your BFF”, you’d write a blog post and include various affiliate links peppered throughout the post (where appropriate).
When people click on your pin or the links in your post, they’re directed to a page where they can make a purchase - if they do make the purchase, you get a small cut of the profits. This is your affiliate income!
Pros & Cons of Affiliate Marketing
1) It’s the quickest way to get started generating income with your blog
2) You have full control of the products you want to promote
3) You’re selling a product that’s already popular and has an audience
4) It’s basically effortless (after the initial work of setting up)
1) You don’t own it. The program (product) owner/creator can shut down the affiliate program at any time
2) There can be a lot of competition out there, if the product is popular
3) It can be unreliable - you don’t control when or how you get paid, and in a worst-case scenario, you may not get your payout at all.
As with everything, moderation is key. If you post nothing but affiliate links all day, your impressions and conversions are going to drop - and you may get flagged as spam. A healthy mix of value-packed pins and affiliate pins is the best way to go!