The most common Pinterest concern is: “How do I get people to repin my pins?”
The answer? Kick-ass images. Pinterest has evolved over time to be more and more focused on images and less so on words. While Pinterest’s search function still runs off of keywording, pinners are more interested in well-made graphics.
Creating Pin Templates
While you can create a new set of graphics every time you make a new blog post, consider taking the time to design a few Pin Templates. It will save you precious time and energy in the long run.
Pin Templates are pre-made templates or “guides” for you to use to create your Pinterest graphics. You just insert your own colors, text, and images into the template, and -BAM- you have a knockout Pinterest graphic!
Templates help you maintain consistency with your pin images. The more consistent your pins are, the more “you” they become, and people will start to recognize your brand.
While it can seem a little bit intimidating at first, there are several programs out there that make it pretty simple to create professional-looking Pinterest images:
Canva is my personal favorite. The paid version stores your brand fonts and colors, but the free version is pretty awesome too!
Once you’ve decided which program you’re going to use, make sure each pin graphic includes these key points:
1 - Size
Ideally, pins are vertical and long - no less than 900px. The size I use is 745px by 1102px - this is the template size in Canva. Long images appear to be more popular with many users, so feel free to test things out on your own! PicMonkey has several different template sizes to choose from.
2 - Branding
I mentioned this earlier, but it’s so important that I’ll say it again. If you use templates for your pins, it keeps your pins looking consistent and recognizable. People will see your pins in their feed and go “Oh hey, that pin is from Susie’s blog. I love her content - I should pin that for later!”
Here's a great example of recognizable, branded pins by Caitlin Bacher. They're all a little different, but you can tell they’re from the same place without even reading them.
3 - Background or Focus Image
You can use almost anything as the background of your graphic - a solid color or pattern, a graphic, your own photos, or stock images. Make sure whatever you’re using is in line with your branding and with your niche. For example, food or travel blogs should probably use a photo of some sort instead of a graphic. Make sure that whatever you use, you have the proper permissions to use it (don’t just save images off of Google!)
My favorite stock image sites are:
4 - Text
With Pinterest constantly changing how much text shows beneath pins, the text on the image is getting more important. Your text should be large, at least 50pt, bold, and easy to read. Use your blog title or an alternate title with an intriguing subheading. You should also include your logo or domain as a “watermark”. I can’t count the number of times I’ve saved a pin for later, gone back to check out the information, and been redirected to a fake/spammy site. At least if the image has a domain name or watermark on it, I can head to the website and search for the content instead of just deleting the pin and missing out on the great information in the post.
5 - Extra Elements: Mockups, Shapes, etc.
If you have a blog post with an opt-in freebie, you’ll want to add a mockup (a picture) of the freebie to the pin. People love free things, and mockups help hype people up for the amazing content you’re about to deliver. Make sure you also include the word FREE somewhere on the pin! You can also add any extra shapes, like arrows pointing to your mockup, or other elements at this time.
BONUS - A Keyword-Rich Description
While the image is important to attract your ideal audience, your pin descriptions are still important in order for people to actually find your pins. Check out my post on Keywords to learn how to properly keyword your descriptions.
I recommend that you create about 3-5 different templates for your pins. This means that each of your blog posts will have 3-5 different images. Stagger your uploads of each version of a pin by a day or so, and repin them to any relevant boards. Make sure you’re also getting each different version of the pin onto your group boards and/or Tribes. If you find one of your templates isn’t doing well (not as many clicks or saves), don’t waste your time with it - ditch it, and try something new! This is called a/b testing.
Ain't Nobody Got Time For All That
Not interested in making your own templates or Pinterest Images? It's totally okay to take a step back and hire things out. You can either purchase pre-made templates from a designer or hire someone to create templates for you. My Pin graphic creation services start at just $25!
Click here to check out my Custom Pin Image Creation services.